Zeno's Boardwalk Sweet Shop

Since 1948, four generations of our family have been making the World's Most Famous Taffyâ„¢ on the boardwalk of the World's Most Famous Beach in Daytona Beach, FL.

What make's Zeno's World's Most Famous Taffyâ„¢ unique? Well, after 60+ years of pulling taffy, we've learned a few tricks to making sweet taffy that's so light and smooth, it practically melts in your mouth. Our family has a special whipping technique to make every piece of taffy soft and delicious without ever being too hard.

And, we've developed some great taffy flavors, too. More than 90 taffy flavors of mouthwatering temptations that smell every bit as rich as they taste, each one whipped up in small batches, triple checked for quality. Some flavors are seasonal, and some are just for fun that only last as long as we can put them in a wrapper before they're snatched up.